
Ultimate Choice lets you opt out of paying for a car that is not your favorite. Basically, if you rent a car from Hertz, you will be assigned a midsize car. Hertz defines a midsize car as a Group "C" car. You can reserve a car in advance if you are certain about the vehicle you desire. These cars come at a higher price and are located in the President's Circle, Manager Special Area.
President's Circle
A membership in the Hertz President's Circle gives members access to special benefits and services. Hertz offers a 50% discount on car rentals for domestic partners and spouses. Another benefit is that you can gift your status to a friend or family member. This option is available until June 30th next year. Here are some ways you can get involved in the Hertz President's Circle.

5-Star Aisle
Five-Star Aisle by Hertz Ultimate Choice allows members to choose between full-size cars or compact cars. Members with Hertz Gold Plus Rewards accounts have the option to skip the line altogether and reserve a midsize or larger car. A group of vehicles with upgraded features is also available to them. You will find full-size cars or SUVs, pickup trucks and pickup trucks in the Hertz FiveStar Aisle.
Emerald Executive Aisle
You must rent a car at the least 12 times per year in order to be eligible for Hertz’s Emerald Executive Aisle. You must also have certain credit cards. Those who qualify will receive a free upgrade to an executive car when they pay the midsize rate. If you travel to an Emerald Aisle international airport, you can pick any car from our executive line.
One-week Rentals at Discounts
Sign up for the Gold Plus Rewards program to get a discount on a Hertz one-week rental car. This program allows you to reserve a vehicle of the same or greater class. You have the option to choose from a wide range of makes and colors. These discounts are a great way to save money on car rentals. They are available at any time you like.

Upgrades to loyal members
Hertz Gold, Five Star and President's Circle loyalty members get the Ultimate Choice upgrade. It allows customers to upgrade from their lowest-priced car to a more expensive car at $35 per daily plus tax. It is also worth noting that loyalty members of these programs will receive a 25% bonus when comparing the price of upgrades to a regular rental. You should verify the Hertz website before you book.